<b>Impacts of the Business Associations on Organizations and Agriculture-Based Systems

  • Geraldo Magela Jardim Barrra Universidade Federal de Minas Gerais – UFMG
  • Rosa Teresa Moreira Machado Universidade Federal de Lavras – UFLA
Palavras-chave: Agent of Trust, Agent of Certification, Agent of Learning

Resumo

With the deregulation of the coffee market toward the late 20th century, a new scenario emerged in the coffee Agroindustrial System. This context prompted a demand for better organization of the agents, with the support of business associations that spread at a rapid rate in order to meet the interests of specific groups.The discussion in this paper demonstrates that, in order to understand the role of business associations in the support to specialty coffee growers, we need to put them into the institutional environment context. In deregulated markets, the initiatives from business associations are essential to develop opportunities in distribution channels composed of customers willing to pay a premium for the product. The institutional support provided by business associations in distribution channels of differentiated products is an important element in provisioning competitive power, since these organizations help build up trust among members, lessen information asymmetries and reduce transaction costs.

Biografia do Autor

Geraldo Magela Jardim Barrra, Universidade Federal de Minas Gerais – UFMG
Doutorando em Administração pela Universidade Federal de Minas Gerais – UFMG; Mestre em Administração pela Universidade Federal de Lavras – UFLA; Docente de graduação e pós-graduação na Universidade Federal de Minas Gerais – UFMG.
Rosa Teresa Moreira Machado, Universidade Federal de Lavras – UFLA
Pós-doutora pela Wageningen University; Doutora em Administração pela Universidade de São Paulo – USP; Docente Associada na Universidade Federal de Lavras – UFLA.
Publicado
2013-06-13
Seção
Agronegócio