Environmental information labeling in agribusiness

Abstract

Brazil has competitive advantages in agricultural and beef production when other countries are taken into account. Increasing growth of Brazilian agribusiness and its position in the world scene as the biggest exporter of alcohol, sugar, coffee, orange juice, soybeans, bovine and chicken meat, has been in the limelight. Sustainable activities have become a trend among importing countries, as one of the reasons for the adoption of better production practices in Brazilian agribusiness. Consumers want to buy excellent products at minimum costs. They are also concerned with the environmental impact of production, transport conditions and animal health. Employing bibliographical research on the subject, current analysis deals with the importance of responsible practices of production and with the correct way to inform consumers. The practices of beef-production companies in becoming neutral in carbon emission and in releasing residues in the environment, in correct handling of pasture land and in helping customers and employees to adopt a healthy life are commitments that benefit not merely the agribusiness concerned but also stimulate the entire productive chain. The green label provides information to consumers so that they may distinguish different existing products in the market and their impact on the environment. The green label in the beef-production market, a communication strategy within responsible practices, is highly positive due to its aggregate value to the product.