PRODUCTION STRATEGY: AN APPROACH ON OPERATIONABILITY IN SOYBEAN PLANTATIONS

  • Camyla Piran Leitner Stiegler Universidade do Estado de Mato Grosso-UNEMAT
  • Adelice Minetto Sznitowski Universidade do Estado de Mato Grosso-UNEMAT
Keywords: Agricultural production, Structural and infrastructural decisions, Operation management.

Abstract

Production strategy process comprises several levels of planning. Corporative strategy comprises competition strategy with competitive priorities which, in their turn, coupled to structural and infrastructural decisions, provide production strategy. Current study was developed with the above focus at such decision level, aiming at soybean producers in the municipality of Campo Novo do Parecis MT Brazil. A field research was undertaken with questionnaires to rural producers on the relevance of structural and infrastructural decisions for harvest planning. Current study identified the profile of producers, verified producers´ decisions and listed the types of decisions, taking into account the structural and infrastructural decisions for soybean producers. Results show that, in their decisions on functional production, all producers take structural and infrastructural factors into account. It has been verified that decisions on technology are more relevant in structural factors. Quality Management, Planning and Control of Production and Organization are highlighted in infrastructural decisions.

Author Biographies

Camyla Piran Leitner Stiegler, Universidade do Estado de Mato Grosso-UNEMAT
Professora efetiva da Universidade do Estado de Mato Grosso (UNEMAT), no Curso de Administração. Graduada em Administração pela UFMT Mestre e Doutora em Engenharia de Produção pela Universidade Federal de São Carlos - UFUScar
Adelice Minetto Sznitowski, Universidade do Estado de Mato Grosso-UNEMAT
Professora efetiva da Universidade do Estado de Mato Grosso (UNEMAT), no Curso de Administração. Graduada em Administração pela UNEMAT Mestre em Engenharia de Produção pela Universidade Federal de São Carlos - UFUScar Doutoranda em Administração pela Universidade do Vale do Rio dos Sinos - UNISINOS
Published
2018-03-29
Section
Agrobusiness