Environmental Management: The Importance of Training on the Staff and the Image of the Sustainable Company

Abstract

This paper presents a study on the concept of Environmental Management. Its inclusion in the organizational guidelines demonstrates the concern of companies to develop sustainable practices, ensuring their survival and other generations’. Although its introduction in business was due to legal requirements, the introduction of this new model of organization resulted in improvement in productivity and public image. Accordingly, the purpose of being green shows the need to raise awareness over the character and behavior of the involved team. In organizations, people are the ones who plan, monitor and implement activities. Therefore, there is a dependency on the human factor in achieving the company's green. Sustainable practices, gradually implemented, are being perceived by the target audience of organizations – they are getting favorable responses regarding the increasing competitiveness in the market. The green image has become a requirement of preference for customers. Organizations, staff and consumers are realizing how beneficial it is to change the model to keep themselves alive, maintaining the healthy environment as a source of productive resources.