<b>Advertising as a Tool for E-Marketing of Small Businesses in Jandaia do Sul - PR

Abstract

What can help, and a lot to the decision of the consumer is the marketing work is that, when combine with the electronic media, has led to electronic marketing or e-marketing, which can be an excellent way to reach the customers because the Internet is increasingly present in societies and allows the transmission of data from one to several users. Nevertheless, even with the public and the media, still lack a tool, a hook that connect businesses and consumers. For this reason, the e-marketing needed to include all the marketing tools for the web, mainly advertising. Serving as a main basis for the marketing companies in the advertising it also adjusted the electronic media and created forms and formats for, if possible, shift its information for the global network. From all this information we will start this search, which initially will be a bibliography in the marketing area, advertising, e-commerce and e-marketing, to have a theoretical and practical base. After that it will be observed the field, using small companies from the city of Jandaia do Sul, taking into consideration how to publicize their products and what its contact with the environment. The next step was to make an overview of information, comparing data from the literature review, done in the first stage of research with the information collected in the observed business, trying to understand how they work and how the marketing could work the disclosure their products by Internet. The information collected will be the basis for a second study, developed later.