Innovation: a Challenge in a real context

  • Roberto Mitsuo Hirayama CESUMAR

Abstract

The objective of this study is to detach the innovation relevance in the organizations context, which are before great adaptation chalenges to the new reality in the world today. Entrepreneurs of many activities areas have demonstrated that the innovation, when it is well managed, can be the difference that allows the organizations act in a competitive sphere. The description about the organizations act in a competitive sphere. The description about the obstacte that may arise, when the managers decide to innovate, will also be the object of this research.

Author Biography

Roberto Mitsuo Hirayama, CESUMAR
Mestre em Administração da Pontifícia Universidade Católica de São Paulo – PUC-SP. Professor do CESUMAR
Published
2007-07-25
Section
Artigos Originais