CREATIVE ECONOMY IN THE METROPOLITAN REGION OF THE VALE DO PARAÍBA AND NORTHERN LITTORAL AREA OF SÃO PAULO: CREATIVE AND MARKET PROCESSES

Abstract

Creative Economy is a recently formed concept that comprises the economic activities of production, distribution and consumption of goods and services formulated through the creativity and intellectual capital. It is greatly valued for its symbolic value and for its capacity to generate employment and income, maintaining an intrinsic bond with culture, society and new technologies. Current paper comprises the creative and market process of products and services formulated by professionals that function within the Creative Economy of the Metropolitan region of the Vale do Paraíba and Northern Littoral Region of the state of São Paulo, Brazil. Data were collected by an in-depth interview with a half-structured scheme with open questions applied to a sample of 13 professionals that work in Creative Industry in the areas of consumption, culture, media and technology. Results reveal that creative economy in the Vale do Paraíba and Northern Littoral Region is a relevant activity and makes possible the subsistence of cultural manifestations and financial sustainability of local producers that keep their traditions, customs and values within the region.