Assets and products taking art as a referential: a case study

Abstract

Being an unquestionable fact that the goods and service industries use art to "legitimate" their products, as well as the strategy of aggregating value to the product as a unique art object. In studying the product´s legitimating in relation to the value that is borrowed from art, the importance of the object remits to the administration schools. In a knowledge or pedagogic society, as mentioned by Serres, De Masi, Drucker and others, have the administrators fields really been stretched to the limits anvisaged by these and other authors? Are the general knowledg as well as the indispensable and specific ones, which make the administrations tht they catalogue, divulge and sell, as well as the implications of probable lack of information at this level for the commercialization processes used at ceramic products outlets. A qualitative and quantitative research for exam material especially directed to floor and wall tiles from selected industries through their outlets in the city of Maringá-PR, attempting at highlighting the knowledge, or lack of knowledge, about the artistic value attached to the products offered.