MANAGEMENT INFORMATION SYSTEM APPLIED TO GRAPEVINE AGRIBUSINESS WITHIN THE BRAZILIAN FRUIT REGION

Keywords: Management information system, Input-transformation-product perspective, Agribusiness, Grapevines

Abstract

Current study on grapevine agribusiness was undertaken in the São Francisco region, in the state of Pernambuco, Brazil. The following issues were raised: How is the Management Information System (MIS) structured within agribusiness in the São Francisco region when the rural producers and Embrapa agents are taken into account? Which are the MIS effects on the performance of production units under analysis? MIS is methodologically seen from the input-transformation-product perspective. Questionnaires were sent to rural producers and to the Embrapa. Results reveal divergence in perspective between the institution and farmers. Results show that rural producers deal with information on input as any other resource for entrance into the system. Joint venture with Embrapa and information flow among the agents of the production chain has positively impacted the final result of vine agribusiness in the region analyzed.

Author Biographies

Suelena Ferreira Oliveira, Universidade Federal Rural de Pernambuco
Mestre pela Universidade Federal Rural de Pernambuco, do Programa de Pós-graduação em Administração e desenvolvimento rural (PADR), Brasil. Docente da Faculdade Paraíso do Ceará, Brasil.
Almir Silveira Menelau, Universidade Federal Rural de Pernambuco.
Docente Doutor do Programa de Pós-graduação em Administração e Desenvolvimento Rural (PADR), da Universidade Federal Rural de Pernambuco (UFRPE), Brasil.
Published
2018-06-29
Section
Agrobusiness