CONTRIBUTIONS OF SOCIOLOGICAL INSTITUTIONALISM IN STRATEGY APPROACHES

Abstract

Mintzberg, Ahlstrand and Lampel´s book (2000) had a great impact on the systemization of strategy approaches, very similar to that by Morgan (1996) with regard to organizational studies. The former forwards highly relevant problems especially when its contents are compared with those of the original authors. Current essay highlights the cognitive, cultural and environmental schools for their contribution towards the expansion and improvement of what has been discussed. This has not been done randomly but because they present a capacity for expansion through an approach within the institutionalism of the sociological tradition. The paper is not a criticism of the book but a broadening of its possibilities. Care had been taken not to assess an approach as from another distinct one since it would not have any epistemological sense. One would be achieving an institutional explication for non-institutional approaches. In fact, the contributions of institutionalism were included to the three selected concepts to fill in the gaps of the original text and to forward new perspectives.