THE EFFECT ON THE PRICE OF SHARES DUE TO INFORMATION ON DIGITAL MEDIA: A CASE STUDY ON THE FIRM JBS
Keywords:
News, Information, Propaganda, Price of shares, Fluctuations
Abstract
Information given by firms and news agencies may affect investors´ expectations since decisions are based on the available information. Current paper evaluates the behavior of prices of shares and stocks of the firm JBS in the wake of information digitally forwarded, between January and June 2014. A descriptive study was undertaken on the price of shares and news broadcasted by the social media between 3rd January and 30th June 2014. Content Analysis was employed to analyze and classify news with regard to their dissemination (the firm or market agents) and the effect on share prices (positive or negative). Results suggest that news affected the variation of share prices, especially those disseminated by the firm. Further, investors should follow and exploit information value of news to profit financially within a short time by the purchasing and sale of shares.
Published
2016-08-03
Section
Artigos Originais
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Os direitos autorais pertencem exclusivamente aos autores. Os direitos de licenciamento utilizado pelo periódico é a licença Creative Commons Attribution
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