The Question of Discourse Present in the Cultural Artifacts and Their Consequence in the “Narcissist” Society

Abstract

The present article analyzes how education and the cultural artifacts permeate the educational process, especially at schools, and how the discourses are spread through television programs, comics, drawings, the Internet and are assimilated by children, who do not reflect about what they are watching, reading and listening. Thus, we have attempted to specifically analyze how a capitalist society, based on consumption, use the cultural artifacts to dictate values, rules, and stereotypes to be followed, and, moreover, how these “rules” enter, are accepted and/or imposed in institutions that have as a commitment, target or role, to fundamentally promote the interaction and the social and/or cultural relationships among individuals, specifically among children, respecting cultural, ethnic, gender, religious and social diversities.