IS A WORD MORE WORTHY THAN A PROTOCOL? (IN)FORMALITY IN ORGANIZATIONAL INTERNAL COMMUNICATION

Abstract

Current case study, foregrounded on a quantitative and qualitative approach, investigates the structure of an organizational communication process between the research and communication areas of the Embrapa Agrobiologia Unit from the perspective of scientific researchers. Lack of knowledge on the development of procedure protocol may be highlighted. The academic contribution of current studies involves the fact that formal design of an entrepreneurship communication process undergoes interferences derived from intrinsic characteristics of the agents involved and incorporates informal procedures. Suggestions and recommendations for future research work are forwarded.