Civil Responsibility, Consumers´ Relationships and Several Forms of Illicit Propaganda

Authors

  • Clayton Reis Centro Universitário de Maringá - CESUMAR
  • Anderson Donizete dos Santos Cesumar

Keywords:

Civil Responsibility, Consumers´ Rights, Subliminar Publicity

Abstract

Contemporary society is commonly called consumer society. From the Industrial Revolution with all technological progress that followed a globalization of products and services ensued. A high increase in the production occurred and industrialists tried to convince their clients to acquire products which they did not need. Publicity was the way to achieve such aims. In the wake of such commercial activity, society felt the need to defend the weakest and guarantee a just, solidary and igualitarian environment in which the Consumer Defense Code was born. Among its aims there is the duty to have an honest and true publicity and propaganda that would not violate the citizens´ rights. Current paper deals with the evolution of consumers´ rights which culminated in the publication of the Code and analyzes deeply the issue of subliminar publicity.

Author Biographies

Clayton Reis, Centro Universitário de Maringá - CESUMAR

Magistrado do TJPR aposentado; Pós-Doutorado na Universidade de Lisboa; Doutor e Mestre em Direito pela Universidade Federal do Paraná - UFPR; Especialista em Responsabilidade Civil pela Universidade Estadual de Maringá - UEM; Docente Titular do Centro Universitário Curitiba - UNICURITIBA; Docente Adjunto da Universidade Tecnológica Federal do Paraná - UTFPR; Docente Permanente do Programa de Pós-Graduação em Ciências Jurídicas do Centro Universitário de Maringá – UNICESUMAR/Maringá; Docente da Escola da Magistratura do Paraná; Membro fundador da Academia Paranaense de Letras Jurídicas.

Anderson Donizete dos Santos, Cesumar

Discente do Programa de Pós-Graduação em Ciências Jurídicas do Centro Universitário de Maringá – UNICESUMAR; Graduado pela Universidade Paranaense – UNIPAR, Campus Paranavaí; E-mail de correspondência: andersonpvai@hotmail.com

Published

2013-12-12

How to Cite

Reis, C., & Santos, A. D. dos. (2013). Civil Responsibility, Consumers´ Relationships and Several Forms of Illicit Propaganda. Revista Jurídica Cesumar - Mestrado, 13(2). Retrieved from https://periodicos.unicesumar.edu.br/index.php/revjuridica/article/view/3239

Issue

Section

Doutrinas